Digital Marketing Seminars - 8
Tracking & Attribution for Digital Marketing
4/9/2019 5:30 PM
YER : AB3-3301
​This program is organized by School of Management and Administrative Sciences and Graduate School of Business.

Barış Koçdur

In the last 9 years, he managed many teams composed of marketers in different companies and completed global projects with his teams. He also has developed products that facilitated marketers jobs.
  • Found a video startup about unboxing and bootstrapped in Istanbul. 
  • Managed over 1M $ per month budget for digital marketing in Rocket Internet MENA. Focused on funnel optimization, conversion rate maximization.
  • Established the digital marketing department for one of the global agencies in Istanbul.
  • Developed a global Facebook advertisement tool with 5 developers and acquired top clients (Trivago, KLM, Trendyol).
  • Brought a New Yorker predictive analytics tool in Turkey and leveraged it in the e-commerce sector.
  • Started a podcast (Girisimci Muhabbeti) about entrepreneurship. Reached over 1M listeners in 3 years.
  • Established digital marketing department at Hopi, Boyner mobile application. Reached over 20M downloads in 1 month.
  • Managed Predictive Development team at Insider as Product Manager.
  • Working as VP of Marketing & Product at Justmop, a GCC focused online cleaning platform. Reached over %100 growth two years in a row.